Tuesday, January 24th, 2017, at 5:30pm @ Brainstation Vancouver
Event Details
Influencer marketing is one of the fastest growing marketing segments that marketing managers have to drive meaningful and engaged traffic to their brand. Join Marco Pimentel, CMO of Assembly and Annalea Krebs, CEO of Social Nature who will discuss influencer market conditions, running effective campaigns, unpaid vrs paid influencers, tracking and ROI as well as answer audience questions.
5:30pm
Networking, Appetizers, Drinks
6:00pm
How to Run an ROI Positive Influencer Campaign... and Have the Data to Prove It.
Presented by: Marco Pimentel of Assembly
6:30pm
The Power of Consumer Influence.
Presented by: Annalea Krebs of Social Nature
7:00pm-8:00pm
Q&A & Networking
Can't wait to see you there!
As CMO & Co-Founder of Assembly, Marco provides brands the tools and knowledge to run large scale influencer campaigns. Marco will discuss how to leverage tools and data to effectively plan, manage and scale campaigns that can be predictable. Marco’s background is in performance marketing, holding CMO title at Redbrick (#5 fastest growing Company in Canada with over 8000%+ growth) as well as Upwords, a content marketing company with over 10 million monthly users.
As CEO of Social Nature, Annalea represents a community of 200,000+ Everyday Influencers like Moms, Vegans and Fitness Enthusiasts that love to inspire their friends/family to #trynatural products. Her company works with hundreds of progressive brands like Vega, Flora, and Daiya Foods, running Influencer campaigns for new product launches and key selling times. Annalea will discuss how brands can tap into the power of consumer influence to generate authentic word-of-mouth marketing at scale.
Assembly is an influencer management platform reinvented. We provide a platform that enables brands to manage their influencer relationships already established. We remove the idea of a marketplace and focus on tools to let you create, plan, manage and track campaigns, all at scale backed by industry leading technology and tracking. Assembly is the performance focused influencer platform for you to manage your brand influencers.
At Social Nature, we believe that your best marketing assets are your consumers. Brands tap into our community of 200,000 Everyday Influencers for new product launches and key selling times. Unlike Traditional Paid Influencers, our Everyday Influencers, share social reviews in exchange for free product, giving brands authentic and scalable word-of-mouth marketing. Social Nature was recently praised in Marketing Magazine for proving an effective way to reach the hard-to-target Millennial Mom, and was rated one of the best ways for launching new products in Food Navigator.
